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Leading Skincare Brand

  • Category Growth & Performance
  • SectorBeauty

PROBLEM STATEMENT

The brand is a Leading Skincare Brand with a community of 17,500+ followers across Instagram.
The problem the brand faced was scaling the community, converting clients and better CRO (Conversion Rate Optimisation) to which we audited and analysed the following problems :

  • + No Clear Pathway in Brand Development
  • + Lack of a Clear Strategy
  • + Non-Optimised Landing Page
  • + Poor Targeting
  • + Unclear ROI
  • + Poor Measurement
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WHAT WE EXECUTED

We developed a comprehensive strategy to target potential customers and increase brand awareness by utilizing a combination of organic content and paid promotions to reach a wider audience. We used creative visuals and engaging captions to attract and retain customers and leveraged influencer marketing to boost reach and engagement. Numbers we generated :

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