Leading Skincare Brand
- Category Growth & Performance
- SectorBeauty
PROBLEM STATEMENT
The brand is a Leading Skincare Brand with a community of 17,500+ followers across Instagram.
The problem the brand faced was scaling the community, converting clients and better CRO (Conversion Rate Optimisation) to which we audited and analysed the following problems :
- + No Clear Pathway in Brand Development
- + Lack of a Clear Strategy
- + Non-Optimised Landing Page
- + Poor Targeting
- + Unclear ROI
- + Poor Measurement
WHAT WE EXECUTED
We developed a comprehensive strategy to target potential customers and increase brand awareness by utilizing a combination of organic content and paid promotions to reach a wider audience. We used creative visuals and engaging captions to attract and retain customers and leveraged influencer marketing to boost reach and engagement. Numbers we generated :

